Svrf iOS app

Go to app store

Svrf app is the first app that empowers people to create their own filters, on their phones. People can create filters from packs, people can decide what elements of the filter they like best by making their own. Completely alter the vibe, personalizing the content of up to 5 categories. Once created, the user can share the result with their friends.

ROLE

UX/UI Design

TEAM

Svrf

My contribution

● Define user flows and Information Architecture
● Create wireframes
● Prototyping
● Plan, create and maintain a design system with one of our engineers (Artem Titoulenko)
● Create storyboard for our marketing videos
● UX/UI of our iMessage app
● Create marketing assets
● Design High Fidelity Mockups
● Assist on user interviews and document insights
● Iterating on designs

The Challenge

Today, we can customize almost every part of our lives, but we can't customize content that goes on our face, better known as filters. To truly enable someone to feel ownership over their expression, they need to feel like they had a say in creating the filter. The problem is, creating 3D filters is difficult.

My Role

Took part in the research phase, exploration, user interviews and implementation of the app design.

CARD INTERACTION NAVIGATION

To better navigate between different views, we introduced a card-style interaction, giving a better smother experience.