Problem/Opportunity
Provide a passive social nighttime experience for users to feel relaxed and supported as they prepare themselves
to fall asleep.
Build a wind down routine for users, gradually transitioning them to sleep.
Creating a feeling of not being alone and watching other Kado’s wind down; will motivate users to:
1. Look forward to their bedtime
2. Wind down before bed
This will result in users feeling invested in their bedtime routine leading to them sleeping better and
following a bedtime routine. This will also have a higher chance for users to not interrupt Kado sleep either,
directly impacting te north start metric of the app (Dream Miles).
Solution
Afterhours Campground:
● A journaling experience where the user intentionally set a bedtime and make a pact to go to bed on time.
● A virtual campground where other Kado’s will be winding down before they put Kado to bed.
● An anonymous interaction where the user let their thoughts burn.
Impact
We created a safe space for users to wind down before going to bed.
This was the last feature we built before launching our subscription plans.
Our goal is to see users winding down at Afterhours campground, bringing new users to the app and joining our
subscription plans.
● Product strategy
● Plan, lead and create insights from user interviews
● Define user flows and wireframes
● Create interactive prototypes using Figma
● Design High Fidelity Mockups
● Responsible for maintaining our component library
● Documentation
● Creative direction
● Plan, lead and hired a design intern
● Management of our design team
● QA (Quality assurance)
According to our advisor Dr. Fiona Barwick, “we fall asleep most easily when we feel safe, comfortable, relaxed
and loved”.
Provide a passive social nighttime experience for users to feel relaxed and supported as they prepare themselves
to fall asleep.
Hypothesis
Creating a feeling of not being alone and watching other Kado’s wind down will motivate users to:
1. Look forward to their bedtime
2. Wind down before bed
This will result in users feeling invested in their bedtime routine leading to sleeping better. This will also
have a higher chance for users to not interrupt Kado’s sleep
either, directly impacting the north star metric of the app (Dream Miles).
A digital safe space at night
● A place where users can wind down together, let go their worries and feel they are not alone. Leverage
social reinforcement and make a pact to go to bed.
● Give users the option to continue playing music when phone is locked so they can wind down, drift off,
and wake up refreshed.
Afterhours Campground
A journaling experience where the user intentionally set a bedtime and make a pact to go to bed on time.
The user will enter into a virtual campground where other Kado’s will be winding
down.
Users will be prompted to journal about their day and be able to read other’s journal entries. At the selected
bedtime, Kado will be ready to go to sleep.
It’s meant to be an ephemeral, anonymous interaction where users let their thoughts burn.
(Pocket Kado data from Apr 1, 2022 - Apr 30, 2022, n = 7,128)
Current Sleep Mode Experience
After launching Pocket Kado our users started reporting they were already noticing improvements in their sleep. Thus, we did comprehensive research to make sure we fully understood their sleep habits and routines and how they perceived our idea of introducing a social experience to the current Sleep Mode.
Positive Findings
1. Users liked the idea of doing wind down together, and not feeling alone at night.
2. Users acknowledged the emotion this evoked which is we are in this together.
3. Users loved the narrative and the visual experience that this feature creates.
“I think it's really cute. Like as long as privacy stays in there. I love the idea of seeing like, there are this many other people also winding down to sleep. I think that's really cute.”
Mercy
“Would be anonymous. Nobody know who's is. Oh, now that that's in reality that's very interesting. Yes, yes, yes. I like that. Yeah. You wouldn't know whose is what.”
Tiffany
“Yeah, I like the idea of it because it's not fully connecting, right? Because we're not talking to them, we're not sending messages, but seeing the world in this together aspect is really cool.”
Kenzy
Opportunities & areas of improvement
1. User felt like they could interact in the live space [chat/ send hugs/ connect].
2. User showed concern about being able to read other's worries.
“I'm now going to start worrying about other things, like, oh, I wasn't thinking about this global world problem, but now I am.”
Roselyn
“I might not want somebody on here to be able to see that, but it would be pretty cool to be able to chat with someone too.”
Stacy
“I don't know, because there's also like, since people can write anything they want, that could lead to somebody writing something that is potentially really triggering for somebody else”
Carly
User behaviour patterns we identified inside the current Sleep Mode
User type 1
Users wind down using other sleep apps and then log in to put Kado to bed.
Don’t do lanterns (Write your worries activity) because they feel they will wake up Kado.
User type 2
Users login into the app and put Kado to bed. They do 1-2 lanterns (Write your worries activity).
User type 3
Users log into the app close to their bedtime and put Kado to sleep. They are the least motivated to wind
down.
A UI Kit enables fast design iterations, setting up long term product scalability, and implementing programmatic thinking to the design process. I started developing a Component Library for Pocket Kado by setting up a simple UI Kit to continuously pull from kept my design process lean, fast, and focused, while tying everything together from the reuse of common UI elements across multiple screens.
Introducing a social experience will help our users feels supported by a community, as they are not alone in
their journey.
It introduces a social reinforcement as it will help them to stay motivated to continue to take care of
Kado.
Users will have a safe space and will not be judged.
Our users log into Pocket Kado to put Kado to bed, after listening sound soundscapes on other sleep apps. And
they were always afraid of waking up Kado in the process.
We are giving our users the option to continue playing music when the phone is locked, so they can wind down,
drift off and wake up refreshed.
We released the first version of our Afterhours Campground. We allowed people to make a compromise to go to
bed and helped people with a safe space to wind down before going to bed.
This was the last feature we built before launching our subscription plans.
Our goal is to see users winding dow at Afterhours campground, bringing new users to the app and joining our
subscription plans.
Illustrations by Liuba Syrotiu, our illustrator and animator.
